The initial idea comes from a discussion about ESG & Sustainability in one of our Economics Classes…

We asked ourselves:
How can consumer behavior be shifted towards responsible consumerism?

We experienced this ourselves on our campus in high school and noticed that consumerism itself may not be entirely changeable but you can redirect it to responsible consumerism. So we started to develop a platform, especially for high school & university students, offering them easy and convenient access to more sustainable and innovative alternatives to their everyday purchases.